Beme is a video sharing app unlike any other. The nature of their product — a social media platform that doesn't leave any room for editing or filtering of everyday life — means the direction of their product is largely shaped by user feedback.
Hackett says large groups of users in betas and allowing their feedback to guide decision making is crucial to Beme's development process.
"To ensure the success of our product, it's crucial to have a build and deployment process that incorporates user feedback early and often during development," says Matt Hackett, CTO of Beme.
The other requirement Beme had when shopping for a continuous integration and deployment service was its ability to scale. In the first week after Beme's launch, users shared more than a million videos, and sent more than two million photo reactions. It was clear they needed their build and feedback service to accommodate hundreds of testers and their thoughts.
With a lot of the available CI and CD services, gathering and incorporating user feedback comes with a ton of friction.
"We've tried every available service, including homegrown ones and buddybuild is far and away the best. There's no challenge to getting the app in front of testers. There's no challenge to getting feedback. There's no challenge to incorporating the feedback in the app and continuously iterating," says Hackett. "It just works."
Hackett says that buddybuild has been a gamechanger for Beme's beta process. By making it trivial for users to install betas and share their feedback, they're unlocking feedback that would otherwise never surface.
"People aren't going to go out of their way to give feedback, and for this reason historically it's been really hard to get feedback on the things that really matter," he says. "A button placement, a small UI thing. Often it's those things that matter most."
"With buddybuild, people are telling us things they would never tell us otherwise," says Hackett. "The fact alone that people can take screenshots and annotate them is huge."
For example, Beme experimented with a possible new feature which lets users promote a friend's video or experience. They decided to put a simple up arrow in the UI, and sent it out to a beta group. Hackett and the team very quickly understood that the up arrow wasn't clear because they received an influx of screenshots that highlighted the arrow and says "what does this house do?"
With buddybuild, Beme found the perfect service to conduct betas and find those answers. "Being able to roll out a new concept to users and get near instant feedback means, as a team, we get to make decisions earlier," says Hackett.
"It's raw, in-the-moment feedback," says Hackett, "Buddybuild is the only service I've ever seen that elicits that kind of feedback from users and it's an invaluable part of our dev process."